What would you say to a “Wahou” effect when a newcomer walks through the door of your establishment?
Well, when I walk into a travel agency, I imagine myself discussing cruises, expeditions to Asia and weekends in the sun, rather less so XV de France and Formula 1. And yet, when you think about it, it all makes sense! Sport and tourism, closely linked at the heart of the great leisure family that has been expanding rapidly since the last century, are like brothers and sisters. In 2020, 37 million French people were practicing a sporting activity (there’s plenty to do 😉 ).
So, sport and travel, why choose ?
1 – Set yourself apart 👀
With a niche market, travel around sporting events is still unknown to the general public but is growing as French performances follow one another and impress (And the XV de France hasn’t even won the Rugby World Cup yet this autumn!) If in 2023 your aim is to cultivate a modern, avant-garde image… You know what to do: your agency will soon be THE place to be !
2 – Spice up your offer 🌶
A rainy Saturday in Liverpool, we’ve seen better salesmanship… A rainy Saturday in Antfield, to the rhythm of its cult anthem “You’ll never walk alone”, where do I sign? Add a sports event to your existing packages, an NBA match in New York here, a rugby match in Scotland there, and the magic is already working: you’ve got yourself a holiday off the beaten track !
3 – Widen the field of possibilities 🚀
Sport has the particular advantage of refreshing the pep of corporate seminars that follow one another and look the same, renewing the less and less effective customer loyalty operations of large companies, or allowing your regular customers who feel they’ve “done it all” to fill up on emotions and rekindle the flame of adventure. With a wide range of services, both packaged and tailor-made, one thing’s for sure: there’s something for everyone !
